Knowledgehook is an Instructional Guidance System (IGS) that uses engaging assessments to unlock insights and expert guidance for math teachers. I was part of Knowledgehook's home division that primarily focused on the parent demographic of students already enrolled in the Knowledgehook School system.
As the sole product designer of the Home team, I collaborated with stakeholders and product managers to create user-centered responsive web application designs by considering market segment analysis, site-metrics, and usability findings.
Work included, but was not limited to, product page designs, marketing email design, usability testing, and user research.
Working at a fast paced startup like Knowledgehook helped me grow as a designer and a team player. Often times I would have to put on multiple hats to meet the set deadlines and accomplish our team's goals. I would love to chat about my work at the home division of Knowledgehook and explain our teams UCD process and methodologies.
Please get in touch with me via email (sridu17@gmail.com) or send me a message on Linkedin : www.linkedin.com/in/srividyakumbakkara .
Sharing below one of the designs I did for the home product's marketing strategy.
The home landing page incresed user registration by 10% within three weeks of deployment.
Link to the live website : https://www.knowledgehook.com/parent-home/
