About
I'm a Product Designer and a UX enthusiast with a passion for creating accessible and user centric products. I aim to make a difference through my inclusive design and solutions.
I'm currently helping more than 4 million Indians find their perfect match through my design solutions at Matrimony.com.
Experience
UX Designer @ Matrimony.com
May 2020 - Present
Drive CBS team's design thinking across diverse domain releases, platforms, and devices
Develop high-level and detailed wireframes, low- and high-fidelity mockups and prototypes to effectively communicate interaction and design ideas for mobile and desktop application
Evaluate the usability of existing flows and recommend thoughtful design changes when appropriate. Deliver coherent and delightful UX concepts, along with a plan for evolutionary, iterative updates, that actualize the larger vision over time
Conduct user interviews to understand their pain points and discover new opportunities and features for the CBS product
Product Designer @ Knowledgehook Inc.
Nov 2019 - March 2020
Collaborated with stakeholders and product managers to improve the onboarding flow of the home-product that resulted in a 25% increase in user retention.
Created user-centered responsive web application design by considering market segment analysis, site-metrics, and usability findings.
Implemented design best practices including the use of Figma to prototype and conduct user research, as well as the use of a common component library to reduce design cycle time.
Product Designer @ Cineplex Inc.
May 2019 - July 2019
Strategized and designed an immersive mobile experience for users using Balsamiq, Figma, and InVision that incentivizes users to pay recurring visits to the Rec Room.
UX Designer @ AT641 Community
June 2017 - May 2018
Actively collaborated with the founder, event organizing, and marketing teams to recommend and implement design thinking to analyze, find, and execute viable solutions to create innovative services for target customers.
Strategized the use of 641’s social media accounts by including solutions derived from user research findings, increasing customer turnup rate for weekly events by 20%.
Product Designer @ Bank of New York Mellon
August 2015 - May 2017
Designed an application to calculate and manage cost-basis on stock investments using the Bootstrap framework and internal design guidelines.
Actively collaborated with the client and design team to come up with design solutions that solve user pain ponts.
Actively collaborated with the development team to ensure successful implementation of the designs.
UX Designer Intern @ Bank of New York Mellon
Jan 2015 - March 2015
Designed a desktop application that tracks the performance of employees in the organization by monitoring their screen activity and speed of task completion using HTML/CSS and Javascript
Education
Master of Digital Experience Innovation | University of Waterloo
Specialization : User Experience, Product Strategy,Innovation, User Research, Design thinking
Aug 2018 - Aug 2019
Bachelor of Computer Science & Engineering | Anna University
Specialization : Frontend Development, Critical Thinking, Algorithms
Mar 2011 - May 2015
